Examples of recent strategic management learning projects and programmes

Project Director & Associate

Consultant: Reconsidering the Royal Academy of Arts work with community audiences
Royal Academy of Arts

CMA surveyed the Royal Academy of Arts (RA) current offer; provided a context for other art organisations working with communities; guided the RA to develop shared principles of work with community groups and led the RA in defining the scope and strategy for practice in this area. CMA conducted an audit of the current offer and worked with the learning team to scope their response to current provision. Working with the Head of Learning and the Access and Communities Manager, CMA developed an away day at Tate Modern, providing the team with resources to enable further learning in community engagement. CMA compiled a final report with recommendations for a forward plan.

Consultant: Resilient Heritage Project Grant, Training & Consultancy, HLF
Kids in Museums

Supported by the HLFCMA has created a survey for sector professionals asking for help in shaping Kids in Museums future support for museums, galleries and heritage sites. Results will inform a detailed strategy, recommendations and forward plan for Kids in Museums that will enable the charity to build and develop its free and income-generating training and consultancy services. 

Director, Takeover Day
Kids in Museums

As Kids in Museums Special Projects Director, Caroline has shaped the strategic direction of its flagship Takeover Day programme. Takeover Day celebrates children and young people’s contributions to museums, galleries, arts organisations, archives and heritage sites. It’s a day on which they are given meaningful decision-making roles, working alongside staff and volunteers to participate in the life of the museum. Find out more about Takeover Day below.

Takeover Day – giving confidence and encouragement to youngsters – Q&A with Caroline Marcus

Takeover Day Launch at Stonehenge 

Stonehenge School takes over Stonehenge 

Director: Carnival
Kids in Museums

CMA devised, delivered and developed Kids in Museums inaugural Carnival at Tate Exchange  at Tate Modern. Carnival is a free festival that promotes Kids in Museums offer and provides a platform for organisations to share best practice. Over 250 delegates attended Carnival. The event featured a wealth of information about getting involved with Kids in Museums projects, guided tours led by young people and talks sharing best-practice from past Family Friendly Museum Award nominees and winners.

Find out more about Carnival here

See the Carnival Programme here

IMG_9286The team from People’s History Museum, Manchester, collect the Kids in Museums Family Friendly Museum Award 2017

Training Consultant: Takeoverday Planning & Sharing Meetings
Kids in Museums

Caroline leads free Kids in Museums planning and sharing workshops across the UK to support organisations to raise the aspirations of young people in museums. Participants are supported to put young people at the heart of their work; gain inspiration from venues that previously took part; plan time and recommendations for Takeover Days and network with new Takeover Day partners.

Lecturer & Course Leader

Senior Teaching Fellow
UCL Institute of Education

Caroline leads modules for the MA: Museums and Galleries in Education including Responsive Museums: Inclusion and Outreach in Practice; Constructing & Interpreting Heritage and Museum Placements. She also contributes to Material & Virtual Cultures, Dissertation and Issues modules. She is a personal tutor, academic tutor and marker for student assignments and dissertations.

Find out more about UCL Institute of Education MA: Museums & Galleries in Education here.

UCL-students-graduationGraduation MA: Museums & Galleries in Education, UCL, Institute of Education

Course Leader
National Gallery

CMA designed a workshop for the National Gallery’s Adult Programme linked to the theme Lessons in Body Language. Participants were asked how aware are you of your body language? And how fluent are you at reading and interpreting other people’s signals? The practical course explored the power of communicating through body language from the Old Masters. Through examining a range of portrait and history paintings, participants explored how the figures depicted enhanced their personal impact or presence, built rapport, or managed conflict through the messages they evoked with their bodies. Participants tried out some real-life scenarios, reflecting body language in paintings, and discovered how to use these in their lives.

Caroline-and-richard-2.prNational Gallery course, Lessons in Body Language

Lecturer: Talk & Draw, National Gallery

Visitors explored a National Gallery painting from two different perspectives. They listened to Caroline’s talk and then responded by making their own work in a short, artist-led drawing session.

Watch Caroline lecturing on Holbein’s Ambassadors here

IMG_9486-xtraTalk & Draw participants – Uccello’s Battle of San Romano


Bespoke Events

CMA specialises in creating and curating unique, original museum focused events and tours to excite clients and inspire curiosity and engagement. CMA associates are a team of highly skilled and passionate museum and gallery experts who lecture both in the UK and internationally. The team includes leading art historians, contemporary artists, designers and curiosity inspiring creative practitioners.

Highlights include:

  • Corporate Clients Talk & Walk: Rembrandt: The Late Works, The National Gallery. CMA arranged a unique private lecture with afternoon tea followed by a visit to the National Gallery’s highly acclaimed Rembrandt exhibition
  • Golden Wedding Anniversary Tate & Mad Hatter’s Tea Tour: CMA arranged a private tour of Tate Modern followed by the Mad Hatter’s Tea Party at the Sanderson Hotel
  • 50th Birthday Mystery Museum Tour: CMA organised a mystery museum tour for a private party. Guests travelled by vintage bus to the world famous museums. Guests participated in a digital treasure hunt at the British Museum followed by an aroma pairing tour at the National Gallery. Further tantalising the senses, a Past Pleasures costumed interpreter dressed as Madame de Pompadour stepped out of the frame and joined guests for a vintage, Pompadour inspired afternoon tea at the Royal Society of Arts. Unusual curiosities linking to the Pompadour theme included edible lace, extreme cake maker Rosie Cake Diva designed cake and flowers arranged with an eye for the historical, lavish and unusual.
  • Bespoke Birthday Florentine Frolics Tour: CMA arranged a fascinating three day private tour of Florence including visits to the Uffizzi, truffle farm, a wine tasting experience, the Duomo, Officia Profumo- Farmaceutica di Santa Maria Novella and a traditional goldsmith’s workshop. She worked with a graphic designer to create a custom made guidebook for guests.
IMG_9456Pompadour birthday cake designed by extreme cake maker Rosie Cake Diva
Caroline_50th-40Madame de Pompadour with flowers based on her favourites
FLORENCE_FINAL_outline-1Florentine Frolics birthday guidebook

Trustee, Adviser & Sector Supporter

Associate: Change Creation
People Make it Work

Caroline is an Associate of People Make it Work currently working on the Change Creation ProgrammeChange Creation enables leaders to transform their organisation in ways that will make it more resilient. It’s one of four strands of the Building Resilience Programme, funded by Arts Council England. The strands are designed to provide different kinds of support and focus.

Assessor: Clore Leadership Short Course Applications
Clore Leadership

Caroline assesses applications for the Clore Leadership residential course. Clore Short Courses provide intensive training in the essential knowledge and skills required by cultural leaders today. For further information on content, take a look at the structure of the Short Course.

Assessor: Family Friendly Museum Audit
Kids in Museums

Caroline devised, delivered and implemented Kids in Museums family friendly audit at the National Museum of Ireland – Country Life. She reviewed the holistic family friendly offer and wrote a report containing short and long term recommendations to make the organisation more welcoming of families, children and young people.

Trustee: The National Motor Museum Trust
The National Motor Museum, Beaulieu

Caroline is a trustee with a specialised education portfolio. She recently reviewed the education programme at the National Motor Museum Trust and supported the recruitment process for a new Learning Officer. 

Judge: Sandford Award for Heritage Education
Heritage Education Trust

As an independent judge for the Sandford Award for Heritage Education Caroline assesses museums, galleries, archives and heritage sites. Following a quality assured assessment of their education programmes. Caroline’s accredited sites include Benjamin Franklin House; Bruce Castle Museum, Haringey Council; Chawton House Library: home to early women’s writing; Jane Austen’s House Museum, Sir John Soane’s Museum; Stockport Air Raid Shelters and the Tower of London, Historic Royal Palaces.

Caroline discusses one of the Sandford Award criteria in this ‘Sandford Short’.

Sandford Award Winners: Chawton House Library: home to early women’s writing.

Judge: The Big Draw Awards 2015
The Big Draw

Caroline was a judge for the Big Draw Awards. The Big Draw is the world’s biggest drawing festival from The Campaign for Drawing.

Find out more about the 2015 winners here.

Adviser: Action for Children’s Arts

Caroline acts as an adviser for Action for Children’s Arts, the National Voice of Children’s Arts Campaigning – for children’s right to the arts 

Mentor: Group for Education in Museums

Caroline is a professional development mentor on GEM’s foundation course which is intended for those in their first year of so of their museum education career.

Interpretation & Reviews

Interpretation Consultant: Germany: memories of a nation
British Museum

Caroline reviewed the British Museum’s interpretation text labels to ensure that they accurately conveyed the sensitive history of the Holocaust. Find out more about Germany: memories of a nation, a 600-year history in objects here.

Projects were delivered or are ongoing between 2015-2018. See individual case studies for details of former projects.

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